Are you addicted to Netflix or going to the movies?
If you answered this with a big fat yes then I can exactly tell you why.
Stories my friend! It is the stories keeping you hooked. No matter if it's a book, a movie, a TV show or even just the gossip you hear about other people you know.
People love hearing stories. Especially if they can somehow identify with the main character.
What do you think how marketing works? Let's talk about commercials and even sales pages.
If you guessed stories, then you nailed it right.
Stories are a biggie for selling.
And when we do copywriting, stories are our biggest ally. Cause there's one crucial thing they do. They're a a big projection for the customer's journey and often stories are told in the arc of the famous hero's journey.
Yea the hero's journey is something I learned about in screen writing lectures when I was still in university studying media design. Little did I know at that time that the hero's journey and storytelling later on woul become my main task as an email marketer and copywriter.
And truth be told: I absolutely love storytelling.
So when writing copy, make sure to include stories.
And if you wanna learn more about copywriting, storytelling and email marketing, then subscribe to my newsletter.
https://phyllistulaszewski.kit.com/1fa54ee96d
xoxo - Phyllis